Broken Head personifies the fusion of custom culture with surfing and skateboarding. Inspired by the rebellion of the streets and the freedom of the roads, the brand captures the essence of a bold and authentic lifestyle. With distinctive designs and premium materials, each piece from Broken Head not only reflects a style but also an attitude of living without limits. The brand embraces the excitement and creativity of the urban lifestyle, offering a genuine expression for freedom lovers.
The logo is created from a script typography, meticulously adapted by hand, conveying the feeling of something handmade. This reflects the custom culture, which is based on personalizing pieces according to one's own needs and style.
For the symbol, we drew inspiration from widely recognized cultural signs, adapting them to reflect the meaning of the brand's name in a minimalist and modern approach, making it easy to reproduce.
The color palette is directly inspired by the culture, with orange and black as the main colors, complemented by cream and blue, evoking vintage signs.
Client | Broken Head Crew @brkn.head
Design and Motion | Gui Luz
