Floricultura Miraflor is a family-owned and traditional business in Guaratuba, with 35 years in the market, which until recently operated in a conventional way and with little digital presence. With the new visual identity, essential brand elements were developed, such as a color palette, logo, and textures. Resources were also created to strengthen the online presence, especially through social media and Google, expanding the store’s visibility and reach while preserving the traditional and historical essence of being the city’s first flower shop.
The color palette was inspired by the lily, one of the best-selling flowers at the shop. We also developed seals to highlight the brand’s tradition, such as “Since 1990,” “The first in the city,” and “35 years.” In addition, we carefully created a special photographic filter for sharing the company’s historical images.
